Instagram is likely hoping the feature will introduce the same kind of low-key information swapping as Snap Codes have for Snapchat … In addition to nametags, Instagram also revealed more about its tests of a new「school communities」feature, which makes it easier for users at the same university to Find each other … As with the nametag feature, which is also billed as a「back to school」update, Instagram is clearly using school communities TOGO after younger users — a key demographic for Snapchat.